diff --git a/.gitea/workflows/docker-publish.yml b/.gitea/workflows/docker-publish.yml
index 55b9231..f6a88f6 100644
--- a/.gitea/workflows/docker-publish.yml
+++ b/.gitea/workflows/docker-publish.yml
@@ -490,6 +490,8 @@ jobs:
                 --build-arg "PI_TOOLKIT_REF=${TOOLKIT_REF}" \
                 --build-arg "PI_EXTENSIONS_REF=${EXTENSIONS_REF}" \
                 --build-arg "MEMPALACE_TOOLKIT_REF=${MEMPALACE_TOOLKIT_REF}" \
+                --build-arg "IMAGE_TITLE=pi-devbox" \
+                --build-arg "IMAGE_DESCRIPTION=pi-devbox ${RELEASE_TAG} — core variant: pi coding agent CLI ${PI_VERSION}, pi-toolkit, extensions (fork + observational-memory), MemPalace. No browser UI — see the -studio tags for that." \
                 --build-arg "RELEASE_TAG=${RELEASE_TAG}" \
                 --build-arg "BUILD_DATE=${BUILD_DATE}" \
                 --build-arg "SOURCE_REVISION=${GITHUB_SHA:-}" \
@@ -579,6 +581,8 @@ jobs:
                 --build-arg "PI_EXTENSIONS_REF=${EXTENSIONS_REF}" \
                 --build-arg "MEMPALACE_TOOLKIT_REF=${MEMPALACE_TOOLKIT_REF}" \
                 --build-arg "INSTALL_STUDIO=true" \
+                --build-arg "IMAGE_TITLE=pi-devbox (studio)" \
+                --build-arg "IMAGE_DESCRIPTION=pi-devbox ${RELEASE_TAG} — studio variant: everything in the core variant (pi ${PI_VERSION}, pi-toolkit, fork + observational-memory, MemPalace) plus the pi-studio browser UI ${STUDIO_TAG}." \
                 --build-arg "PI_STUDIO_REF=${STUDIO_REF}" \
                 --build-arg "PI_STUDIO_VERSION=${STUDIO_TAG}" \
                 --build-arg "RELEASE_TAG=${RELEASE_TAG}" \
diff --git a/Dockerfile.variant b/Dockerfile.variant
index 77ec899..f82e86f 100644
--- a/Dockerfile.variant
+++ b/Dockerfile.variant
@@ -219,10 +219,21 @@ ARG SOURCE_REVISION=
 # MEMPALACE_TOOLKIT_REF is consumed in Dockerfile.base; re-declared here
 # only so its intended ref lands in the label set alongside the others.
 ARG MEMPALACE_TOOLKIT_REF=main
+# Dockerfile.base sets description="pi-devbox — base image (variant-independent)"
+# and every variant INHERITS it, so both published images used to advertise
+# themselves on Docker Hub as the base image. A LABEL cannot branch on
+# INSTALL_STUDIO, so the description arrives as a build-arg: CI passes the
+# variant-specific string (see docker-publish.yml), and the default below keeps
+# a plain `docker build -f Dockerfile.variant` honest rather than misleading.
+ARG IMAGE_TITLE="pi-devbox"
+ARG IMAGE_DESCRIPTION="pi-devbox — development container for the pi coding agent"
 
 LABEL org.opencontainers.image.version="${RELEASE_TAG}" \
       org.opencontainers.image.revision="${SOURCE_REVISION}" \
       org.opencontainers.image.created="${BUILD_DATE}" \
+      org.opencontainers.image.title="${IMAGE_TITLE}" \
+      org.opencontainers.image.description="${IMAGE_DESCRIPTION}" \
+      description="${IMAGE_DESCRIPTION}" \
       se.jordbo.pi-devbox.pi-version="${PI_VERSION}" \
       se.jordbo.pi-devbox.pi-toolkit-ref="${PI_TOOLKIT_REF}" \
       se.jordbo.pi-devbox.pi-extensions-ref="${PI_EXTENSIONS_REF}" \